Results not typical.

Everyone wanted the paid affiliate platform. We ran the program Amazon already includes, on one product, and read the number it reported.

The catalog was built for trades and the spend was fighting consumers. Two weeks after we moved it: $8,683 at 15.5% ACOS. By August, half the sales on an eighth of the sessions.

The partner’s own close-out: revenue up 49.8% in the Prime window, spend down on four lines. We quote it because they wrote it, and we say what we cannot verify.

The best day in the account’s history was not a deal day. It was an ordinary Tuesday, at an ad ratio the account runs every week.

The event grew about 40% at the same ad ratio, because the everyday floor under it grew 69% first.

The week after the refresh, people searched the brand by name 24% more. A coincidence in time, logged as one, because the metric that tests an image is a different metric.

A catalog too big to run by hand got a structure a loader can rebuild, and a teardown that says where the sales went. The count is the size of the job, not the win.

Conversion more than doubled after a copy rewrite, and orders rose 19%. The gap between those two is the story: sessions fell. Both facts are on the page.

Five model variations built around the real product photo for 72 cents of generation cost. The invoice is honest. It is also not the whole cost, and we say what it leaves out.

An account the owner had let go quiet, rebuilt copy-first. July 2026 closed 71% over July 2025 and 9% over a June that had Prime Day in it. The mid-month log said 89%; the partner got the corrected number.

Overnight, about 1,300 reviews stopped showing on the flagship. Caught that night, fully restored by the 9:20am check. Cause unknown, and logged that way.